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Content Writer Coordinator

The Content Writer Coordinator is a full-time position responsible for creating a range of print and digital content for Destination El Paso. This role focuses on developing engaging written content for our marketing materials, social media activity, advertising, creative, web, and public relations projects, with direction from the Director of Marketing & Communications. The Coordinator will work off a production queue, with deadlines, and will carry out tasks to include initial drafts, editing, and proofreading to support the sales of meetings, conventions, tradeshows, and special events for Destination El Paso’s three branded divisions: Visit El Paso, El Paso Live, and El Paso Water Parks.

• Produce well-researched content for publication online and in print
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Utilize industry best practices and familiarity with the organization’s mission to inspire ideas and content
• Communicate and cooperate with the marketing team, including a director, two marketing managers, a social media coordinator, and three graphic designers
• Follow and maintain an editorial calendar, collaborating with other members of the Destination El Paso team to ensure timely delivery of materials
• Develop related content for multiple platforms, such as websites, social media activity, email marketing, sales proposals, press releases, videos, and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results


• 2 - 3 years’ experience in a Content Writer role
• Proven record of excellent writing demonstrated in a professional portfolio
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Ability to work on multiple projects with different objectives simultaneously
• Strict adherence to the style guides of each division of Destination El Paso
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
• Familiarity with each department’s requirements and Destination El Paso’s brand image, products, and services
• Ability to learn and adapt quickly and to take direction from others
• Work effectively under pressure and/or stringent schedule to produce accurate and effective results
• Considerable knowledge of office practices and procedures
• Ability to operate a variety of vehicles and holds a valid Texas driver’s license
• Operate a personal computer using Microsoft Office, and other standard office equipment, including typewriter, copy machine and fax machine
• Work extended and/or irregular hours including nights, weekends, and holidays, as necessary
• Position is not substantially exposed to adverse conditions


• Minimum Bachelor’s Degree in Creative Writing, English, Marketing, or other related field
• Minimum 2 years in Content Writer role


• Position requires sitting and standing for long periods of time
• Daily sitting, focusing on and operating a personal computer or terminal keyboard to enter data for over 60 minutes at a time
• Ability to read printed words and numbers in printed form and on computer/terminal monitor


The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. This description portrays in general terms the type of levels of work performed and it not intended to be all-inclusive or to represent specific duties of any incumbent. The knowledge of skills and abilities may be acquired through a combination of formal schooling, self-education, prior experience, or on-the-job-training. This position offers a competitive salary. Please send a copy of your most recent resume. Applicants that need reasonable accommodations to complete the application process may contact- 915-534-0628 ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

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