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Increase interactions with visitors and

provide them with the most updated tools

to navigate to the destination

• Build on established

digital efforts to be an online resource

for visitors and new audiences

• Use social management platforms

to assist in the effectiveness of

content distribution

• Promote and grow unique website

visits to

• Develop new photography and video

content to be featured on

and Visit El Paso

social channels

• Grow, promote and enhance the

Visit El Paso app to include a Spanish

language version, push notifications

and create custom event sections

• Develop and maintain editorial calendar for

content channels across organization

• Sustain development and distribution

of the Visit El Paso Visitors Guide, the

primary fulfillment piece for Visit El Paso, as

well as other attraction brochures

• Staff visitor centers with professional,

energetic, and enthusiastic individuals to

assist visitors

• Conduct monthly surveys at Visitor

Information Centers to gather

demographic information and overall

satisfaction of the information received and

services provided.