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FISCAL YEAR SUMMARY 2014/2015

FY2014-2015 HIGHLIGHTS

ANNUAL REPORT AT-A-GLANCE

CONVENTION DEVELOPMENT

COMMUNICATIONS

FILM COMMISSION

TOURISM DEVELOPMENT

SOCIAL MEDIA/ONLINE

$1.6

billion

in direct spending

Launched the

“Official Visit El Paso App”

2.96

million

visitors

Hotel Occupancy is up at

68.4%;

higher than the nation

13,000

employed in

hospitality industry

29

projects

Hosted

70,000 bowlers and guests

over a 128 day period

Roughly

80,000

room nights

26

pieces of business

secured for future years

13,221

attendance;

10,875

room nights

$

$

$4.8

million

in economic impact

$

$8.9

million

in earned media coverage

Featured in

Dirt Rag Magazine,

Everyday with Rachael Ray,

Southwest Spirit Magazine,

True West Magazine, Texas Monthly,

Texas Highways,

and

Fort Worth Telegram

8,146

Facebook “Likes”

compared to 3,357

in August 2014

22,255

“Likes”

compared to 16,358 in August 2014

Averaged

50%

growth

in

follower/subscriber numbers on

Twitter, Youtube and Pinterest

8,345

followers

compared to 3,135 in August 2014

504,235

photo views on Flickr, a

90% increase

Shared

125 stories

with

4,500

Digital Ambassadors

530,500

unique visits

to

visitelpaso.com

Combined Law Enforcement Associations

of Texas Annual Convention

Association of Women’s Business Centers

Texas Association of Convention & Visitors Bureaus

FUTURE BOOKINGS

PREPARING TO HOST