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T O U R I S M D E V E L O P M E N T

The purpose of the Tourism Development Department is to provide brand marketing, positive

multimedia messaging, destination promotion, visitor services and event support to visitors,

media, local and regional communities and tourism industry professionals so they can develop

and strengthen a positive image of the destination thereby increasing economic impact on the

community.

Enhance Visitor Revenue Opportunities

Promote El Paso as a Desirable Destination

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Develop and implement an online,

print, and non-traditional marketing

campaign targeting travel 300 and

national market

• Work with advertising agencies

of record in the U.S. and Mexico

to create dynamic, attention

grabbing campaigns and media

strategies that will reach our target

audiences

• Enhance overall strategic media

plans to fully determine which

publications or online outlets are

the bestfor Visit El Paso to

reaching the appropriate business

and leisure travel audience

• Maintain print and online

advertising efforts by targeting

leisure and business travelers

who want authenticity and

meeting planners and individuals

whose interests are compatible

with El Paso’s assets and

deliverables

• Target audiences in major

Texas cities and in drive markets

such as Albuquerque, Southern

New Mexico, Tucson and Northern