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PURPOSE STATEMENT

The purpose of the Visit El Paso division is to provide destination

marketing services to visitors, industry professionals and the greater

El Paso community so they can have a pleasurable and memorable

experience while positively impacting the city’s economy.

FISCAL YEAR 2016-2017 GOALS

Enhance Visitor Revenue Opportunities

Visit El Paso will continue to position El Paso as a viable destination for leisure tourism,

conventions, film and sporting events. We will build upon the “You Better El Paso Up” campaign

to reach the millennial market with an all-inclusive advertising campaign focusing on drive

and fly markets. Our efforts in the northern Mexico markets will continue to emphasize

entertainment, shopping and longer stays.

Promote El Paso as a Desirable Destination

• Increase involvement and maximize exposure with meeting planners/decision makers via

advertising, sponsorships, promotional materials, sales calls and tradeshows on a state and

national level

• Develop and implement an online, print and non-traditional marketing campaign targeting

the travel 300 and national markets

• Target nationally recognized travel writers and bloggers and achieve editorial impact through

digital, print and broadcast media

• Increase interactions with visitors through VICs, web, social media, events, Visitor Guide and

Visit El Paso App

• Develop strong relationships with the travel trade and regional consumer industry shows to

bring awareness of El Paso's offerings by increasing face to face appointments and create

marketing materials

• Increase outreach and communication to planners regarding the growing downtown hotel

inventory and major renovations at the convention center hotel, the Camino Real

Grow El Paso’s Lodging Industry

• Promote the destination with specific advertisements, direct mail pieces and host qualified

individuals on site visits and Familiarization Tours

• Prospect and confirm high impact conventions/sport/film/special events

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