Previous Page  5 / 44 Next Page
Information
Show Menu
Previous Page 5 / 44 Next Page
Page Background

5

Promote the new $75 million renovation of the Convention Hotel, Streetcar,

Mexican American Cultural Center, Children's Museum and Multipurpose

Cultural & Performing Arts Center/Arena. Support convention hotel

management by assisting them in their sales and marketing efforts to assure

the state and national meeting planners are aware of the new management

and complete renovation of the hotel.

Increase Austin market presence where the majority of State associations are

headquartered.

Focus on the Southern Mexico markets: create packages, participate in

tradeshows and build stronger relationships in order to increase visitations to

our city.

Maintain strong relationships with Cd. Juarez and Las Cruces to promote the

region.

Assist in the development of educational opportunities for local film crews.

Support and contribute to the enrichment of El Paso’s Heritage and Cultural

Tourism to increase awareness of El Paso’s 400 years of history.

Focus on growing and retaining sporting events in the El Paso area and

continue to expand visibility of El Paso as a premier athletic destination.

Increase number of subscribers to the Broadway Series through marketing to

the travel 300 region (southern New Mexico, Chihuahua city and Torreon).

Further grow and develop owned/co-owned festivals and special events-

monetize brands and seek sponsorship.

D E S T I N A T I O N & I N D U S T R Y

O B J E C T I V E S