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The mission of Destination El Paso is to provide convention, tourism, venue

and event management services to visitors, clients and the greater El Paso

community so they can enjoy a pleasurable experience that enhances quality of

life and generates economic growth.

KEY OBJECTIVES AND PRIORITIES

Destination El Paso presents its 2016-2017 Marketing Plan to be implemented as

the approved City budget permits. In pursuit of its mission and alignment with City

Council goals, Destination El Paso will:

Enhance Visitor Revenue Opportunities – Visit El Paso

Promote El Paso as a desirable destination

Grow El Paso’s lodging industry

Maximize Venue Efficiencies Through Revenue Growth and

Controlled Expenses – El Paso Live

Optimize revenue generated through rentals, parking, food and beverage

Manage facilities efficiently to meet or exceed industry standards

D E S T I N A T I O N E L P A S O

D E P A R T M E N T M I S S I O N