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7

DESTINATION EL PASO

FY2014-2015 HIGHLIGHTS

ANNUAL REPORT AT-A-GLANCE

In FY2014-2015,

El Paso Live

SOCIAL MEDIA

EVENT/VENUE HIGHLIGHTS

PLAZA THEATRE

PERFORMING

ARTS CENTRE

ABRAHAM CHAVEZ

THEATRE

FOOD & BEVERAGE

Hosted

996

events

Had

655

days of activity

Hosted

437

non-profit

events

Generated

$5.2

million

in revenue

MCKELLIGON CANYON

AMPHITHEATRE

& PAVILION

JUDSON F. WILLIAMS

CONVENTION CENTER

ADMIT

ONE

Started running

ad campaigns

on

Facebook

$2.4

million

total sales

114

events

96,572

patrons

120

days of

activity

$1

million

gross revenue

Reached

15,000 followers

on

Facebook

Return of

VIVA! El Paso

Re-opened

Cohen Stadium

as

an entertainment venue with

YES + Toto

concert

$

$

Operated mobile kitchen on

Convention Center Plaza

daily during

USBC Open Championships

EVENTS

ADMIT

ONE

587

events

303,573

patrons

246

days of

activity

$2.6

million

gross revenue

$

EVENTS

ADMIT

ONE

79

events

89,593

patrons

90

days of

activity

$766,984

gross revenue

$

EVENTS

ADMIT

ONE

43

events

33,700

patrons

47

days of

activity

$295,319

gross revenue

$

EVENTS